Idea Cellular rolls out 3G in 128 towns in UP West & Uttarakhand

Idea Cellular, India’s 3rd largest mobile operator and
the largest operator in UP West and Uttarakhand, has extended its Gold Standard
3G services to cover all major towns in the region.


Idea has received overwhelming response to its 3G
services and also witnessed an increase in subscribers opting for these


Idea’s 3G services are available across 128 towns in UP
West and Uttarakhand. Idea’s focus on growth from semi-urban heartlands,
comprising of industrial, agricultural and educational regions are working, as
the company has experienced huge growth in data traffic in the largely
semi-urban market of UP West and Uttarakhand.


Idea has introduced attractive offers including Double
Dhamaka to enable mobile users in the region to enter the world of 3G. This new
Double Dhamaka is a prepaid recharge pack of Rs 58 which offers 200 MB of free
3G data along with other Talktime and tariff benefits.


Idea is also offering the lowest entry point pack for
users to avail 3G services, starting at Rs 7. The 3G trial pack comes with a
validity of 1 day and offers 20MB of 3G data usage. For other users, Idea has
plans for prepaid and postpaid subscribers, starting from Rs 7 to Rs 5,000 pack
which offers 30GB of free 3G data usage for upto 125 Days.


Idea has also launched a special 3G tariff plan for
postpaid subscribers priced at 5 paise/10KB. Additionally, Idea is also
offering the lowest Video Calling tariff on 3G at just 2 paise/second, for all
local and National calls.


The response to our ‘Gold Standard’ 3G services has been
overwhelming with both existing users of GPRS and data services, as well as the
first time users subscribing to these services in UP West and Uttarakhand. High
speed internet on mobile, Idea NetSetter wireless internet data card, IdeaMall,
Video calling and Live TV on mobile have emerged as the most popular services
so far. We have developed these services and tariff plans keeping in mind
convenience and affordability of the users,” said N.F.Aibara, chief operating
officer UP West,  Idea Cellular.


By Team

[email protected]