Immedium announced an upgrade of its
real-time advertising platform with support for banners developed using
JavaScript, HTML5 and CSS. The upgrade complements Immedium’s support for live
banners developed using Adobe Flash, and enables advertisers to reach the
fast-growing mobile segment of Internet users who don’t have a Flash Player
installed on their devices, such as iPads, iPhones and iPods.
Users of mobile devices such as the iPad
are among those with the highest level of disposable income, and are prime
targets for advertising spend.It’s an obvious mission to deliver display
advertising that is animated, innovative and interactive to this audience
rather than the fallback content of static images they typically see today,”
said Dennis Cookson, founder and CEO, Immedium.
The upgrade makes it possible to create and
manage animated banners that are truly cross-platform, with the ability to
sense their environment and configure behavior accordingly. When accessed on a
mobile device, Immedium
ads can respond to user interactivity via touch. The same ads accessed on
a desktop respond to mouse clicks.
Immedium acts as a content management tool
for banner ads that is compatible with leading distribution and ad-serving
technologies. Immedium ads remain editable after release, allowing advertisers
to run real-time campaigns, optimize ad performance, or adjust content to
exploit changing inventories and dynamic market conditions. Editable attributes
include text in any language, font size and color, images, audio and video
clips.
By Telecomlead.com Team
