The India enterprise software market showed broad growth and recovery in 2010 with total
software revenue increasing 16.3 percent annually to total $2.5 billion,
according to Gartner, Inc. In 2009, India revenue grew just 4.2 percent to $2.1
“In 2010, major
software vendors expanded their product portfolios, acquired companies where
appropriate to their plans, and reached deeper into emerging markets including
India,” said Asheesh Raina, principal research analyst at Gartner.
“The year represented a return to solid footing as the India market
expanded in terms of revenue and maturity.”
Four of the top five
vendors experienced revenue gains above the industry average. Microsoft maintained the No. 1 position as it increased its enterprise software revenue
market share in India to 28 percent in 2010.
Microsoft’s results were enhanced in 2010 by the broader
adoption of new releases of the Windows 7 operating system and Microsoft Office
2010 productivity software. Microsoft’s total software revenue results were
improved by new strategies aimed not only at individuals, but also at
organizations and multiple delivery models. The company is placing more
emphasis on enterprise application and infrastructure software programming
IBM maintained its No. 2 ranking in 2010
as it had in 2009. It would be the No. 1 enterprise software vendor if
Gartner did not count consumer sales of Microsoft’s office and operating
IBM sells only to enterprises and partners. The company’s
software revenue grew more than 15.3 percent in 2010, mainly due to its
WebSphere, Tivoli, Information Mgmt., Operating Systems and Rational brands.
IBM expanded dramatically in 2010 into the applications segment with a focus on
e-commerce, marketing and sales with more than 20 industry solution frameworks
as its “smarter planet” go-to-market strategy evolves.
Oracle showed the strongest growth among the top five vendors, as it increased its
revenue 25.2 percent. Its growth was achieved across all software
markets, with faster growth emerging from its business intelligence, security,
IT operations, and data integration and quality tools offerings.
Oracle has kept most acquired technologies intact while
integrating the infrastructure and middleware into Oracle Fusion Middleware
(OFM) 11g with some integration across the application portfolio. Oracle
expects continued market momentum in its industry offerings, middleware, data
quality and integration tools, master data management, database customer
relationship management (CRM) and supply chain management (SCM) solutions.