InMobi, an independent mobile ad network, announced the acquisition of Sprout, whose HTML5 rich media creative platform helps agencies and brands reduce the complexity of rich media mobile ad creation and distribution.
InMobi’s global presence combined with Sprout’s rich media technology will help the mobile advertising industry easily build and distribute engaging rich media ads to consumers everywhere.
Sprout will operate as a fully independent company working with the entire mobile advertising industry to solve the HTML5 creation and delivery problem, and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and innovative new ad units.
Known for simplifying the complex process of HTML5 rich media mobile ad creation and distribution, Sprout’s vision is to help advertisers “build once and deliver everywhere” on both mobile and desktop devices.
Sprout’s cloud-based platform brings efficiency and scale to organizations creating mobile ads and its rich media creatives are compatible with mobile devices supporting HTML5, including Apple iOS and Google Android devices. Sprout works with some of the world’s leading brands, including Chevrolet, Disney, Paramount Pictures, HTC, Sega and Nokia.
“Sprout’s technology solves a critical need for the industry by helping bring engaging mobile ad experiences to consumers all around the globe. The acquisition fits perfectly with our vision to enable the mobile ecosystem with best of breed technology and services. The entire industry will benefit from the combination of our technology and operational footprint on five continents and Sprout’s platform,” said Naveen Tewari, CEO of InMobi.
“InMobi’s commitment to an open and independent Sprout made them the clear choice for us. We will continue to work with all existing partners, including competitive ad networks, globally,” said Carnet Williams, CEO and co-founder of Sprout.
By Telecomlead.com Team