Integrated video optimization providers are forecast to
earn $898 million in 2011 revenue, an increase of 44percent over 2010,
according to a sector analytics report by AccuStream Research.
multiple categories of media optimization services, encompassing end-to-end
providers Brightcove, Ooyala, KIT Digital, Kaltura, Limelight Video Platform,
thePlatform, MobiTV, Move Networks and others.
specialists such as Auditude, Digitalsmiths, BayTSP and RAMP.
analysis of Sorensen Media, Encoding.com, Origin Digital and Anvato.
and transformed both their services and market positions. OVP is now supporting
module in a rapidly expanding alignment of integrated competencies.
network integration, multiple file formats and source material renditions, plus
layering in a suite of media processing, measurement and workflow management
average) in 2011, up 69 percent over 2010, a year when accounts grew by
50.5 percent. International accounts and corresponding top line revenue make up approximately
30% of the total. While international markets are in varying stages of
development, U.S.-based vendors have captured significant share.
require additional capacity and are buying more, there is rapid growth seen in
self-service accounts, though concentrated at lower MRR ranges.
licensing and usage-driven business models currently capture 75 percent of the
full-service segment’s revenue. Media processing exhibits the highest growth,
at 140 percent in 2011.
increasingly complex media workflow, distribution, monetization and marketing
environment, recent acquisitions peg the sector at 2x 2011 revenue; valuations
that continue pulling in venture capital, while spurring additional M & A
interest,” said AccuStreamresearch director Paul A. Palumbo.