Jacada expands to India to tap call center technology market

By Telecom
Lead Team:
Jacada, a provider of call center technology, is expanding presence
and establishing presence in India.

Jacada said
that its offering is an ideal fit for Indian market, as more and more corporate
and government organizations in India are turning to their IT and Business
departments to reduce operational costs while increasing customer satisfaction
and loyalty.

We recognize
the role technology and innovation play in driving economic growth and social
development, and we are happy to have the opportunity to introduce innovative
call center technologies that will create exceptional customer service among
local Indian organizations,” said Guy Yair, EVP EMEA & APAC at Jacada.

The company
said that it has years of experience working with India’s leading financial
institution and call center customer service sectors and it helped local
organizations to deliver top-of-the-line customer service experience to their
valued customers, while reducing IT and training costs and increasing employee

As local
companies start to embark on customer service improvement initiatives, the
timing of Jacada’s move could not be better and by having a direct presence
rather than solely relying on third parties, Jacada will be able to implement
and support its solutions with its world-recognized quality of service,” said
Vivek Anand, country manager-India at Jacada.

The company
said that it enable organizations to gain a competitive advantage over others
in the market that helps them respond quickly to changing business needs.

Jacada added
that its go-to-market strategy also includes building successful partnership
with local Indian Service Integrators and expanding its reach to a larger
number of satisfied customers, while contributing to the growth of the IT
industry in India.

Recently, Jacada announced that four of the world’s telecommunications companies selected
Jacada to simplify agent tasks, reduce new hire training time and keystroke
errors, and automate workflows and redundant processes in their contact

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