KIT digital, Celvision and imcube join hands to enable 3D video delivery over IP


KIT digital, a cloud-based software solutions and
technology services provider for multiscreen video delivery, Celvision
Technologies, a Chinese leader in 2D to 3D conversion services, and imcube
labs, a provider of 2D to 3D conversion software technology, announced that the
three companies are teaming up.


There will co-develop an end-to-end solution that joins
content services and platform technology to enable any media company, device
manufacturer, network operator or enterprise to produce, manage and deliver 3D
video over Internet Protocol (IP) across multiple screens.


The combined offering will leverage imcube’s and
Celvision’s industry-leading software and content services expertise to enable
any content to be converted into 3D.


Once converted into 3D, the content will be ingested into
KIT digital’s video asset management platform, where clients can manage and
deliver the 3D video to connected TVs and other 3D-enabled screens. The
solution will also allow customers to access existing 3D content libraries for
licensing and distribution.


By combining Celvision’s high quality and efficient
conversion services with imcube’s leading conversion software technology and
KIT digital’s cloud-based video asset management platform, we will be able to
offer our global customer base a complete packaged solution for premium 3D
video content delivery over IP,” said Steve Chung, managing director for Asia-Pacific,
KIT digital.


We are still at the early stages of development in
this industry and there are technology challenges to overcome; we are confident
that our partnership with KIT digital and imcube will yield several industry
firsts in this fast growing sector. Celvision works with top content producers
and global partners to convert feature films and premium content into 3D, and
this extended offering will provide our customers with a more robust and
flexible solution to reach a growing number of connected devices,” said Leo Ze,
managing partner of Celvision.


Celvision and imcube simultaneously announced that they
have joined the Asia Video Convergence Alliance (AVCA), a new industry alliance
chaired by KIT digital and formed to help drive innovation and
standards-setting within Asia’s growing multi-billion dollar next-generation
video technology industry.


Through the AVCA, Celvision and imcube will help bring
more focus and resources to the area of 3D content production in the
Asia-Pacific region.


Recently, KIT digital selected by
Maasranga, a part of the Bangladesh-based communications, IT and healthcare
conglomerate, Square Group, to help it launch the first fully IP-based digital,
HD and 3G-enabled rich media network in Bangladesh.


The project involves the green-field development of Maasranga’s
central infrastructure and studio facilities, which feature state-of-the art
production and post-production capabilities and a fully automated, IP-based
digital delivery workflow.


By Team
[email protected]




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