Telecom Lead Asia: KIT digital, a video technology and
services company, has signed a contract extension with Sky Racing to drive the
Australian broadcaster’s live and on-demand IP-delivered video service.
Leveraging the KIT Video Platform, Sky Racing has
expanded its offer to deliver live races over the web and to connected tablet
Integration with Sky’s live betting system allows
customers to wager on the outcomes of races through an intuitive online
interface. The solution supports online in-stream and paired advertising, as
well as e-commerce merchandising.
“The Sky Racing online video portal already receives
over one million views each month, and we project that number will grow
dramatically as we work with KIT to roll out even better functionality for our
viewers across an expanding range of international markets,” said Alex
Harradine, Broadcast IT Manager for Sky Racing.
KIT digital’s solution delivers premium on-demand access
to Sky Racing’s recordings of past races. Customers can purchase access to
individual videos, or sign up for access through a premium monthly
Sky says they see a real opportunity to monetize its vast
library of catalogued races, and plans on tapping more of its 300,000 videos to
meet this demand in the months to come.
“For really the first time, the technology and
infrastructure in both developed and emerging markets can support the fidelity
of live video delivery necessary for successful sports betting. A punter in
say, Dubai or Singapore, can easily place a bet and watch the Melbourne Cup
from their smartphone or tablet,” said Nicole Dixon, managing director
APAC, KIT digital.
KIT digital services nearly 2,500 clients in 50+
countries including some of the world’s biggest brands, such as Airbus, The Associated
Press, AT&T, BBC, BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp,
RCS MediaGroup, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom Italia,
Telefonica O2, Universal Studios, Verizon, Vodafone and Volkswagen.