Komli Media, a digital media technology platform, and
Jivox, a cross-platform interactive video advertising company, announced a
strategic partnership.
As per the agreement, Komli Media will be the exclusive
partner of the Jivox Interactive Video platform in the Asia-Pacific region for
video advertising.
Jivox India, India’s leading cross-platform interactive
video advertising, this partnership will extend the availability of the Jivox
video advertising platform to reach Australia, Southeast Asia, Middle East and
Africa.
Jivox has great technology and a fantastic team and we
are really excited to partner with, especially because we are also focused on
growing the online video opportunity in India and other parts of Asia. Naren
Nachiappan has built a strong team under his leadership. The company brings
tremendous value to the table for both our advertisers and publishers. We hope
to make this partnership a worthwhile experience for both the teams,” said
Prashant Mehta, CEO, Komli Media.
The partnership empowers Komli Media to exclusively use
the Jivox platform for running online interactive video ads for its advertisers
and agency partners across all platforms including online, mobile and all
tablet devices.
Online video advertising is globally estimated to cross
the US$3 billion mark this year and will fuel a significant part of the overall
online ad market growth.
As part of this partnership, Komli Media acquires related
assets from Jivox, including existing publisher and customer relationships in
India, while Jivox will also support Komli Media as a platform licensee and a
strategic partner.
As we considered different options for expansion in the
APAC market, it was clear to us that Komli Media had the unique combination of
leadership, vision and APAC presence which makes them our ideal partner. We see
significant benefits in this partnership for our customers and partners which
will now have access to a comprehensive digital media product set from Komli
Media,” said Naren Nachiappan, managing director, Jivox India,
By Telecomlead.com Team
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