By Telecom Lead Team: KWI announced a
partnership with VeriFone to bring KWI Cloud 9 Mobile Point-of-Sale (Mobile
POS) to market.
Store associates can perform all sales
functions on the floor in one seamless transaction, creating a completely
customer-centric experience. Associates can also perform CRM, inventory, and
receiving functions, rounding out a complete store solution from the Cloud.
For store guests, there are no dreaded
lines to stand on, no interruption to the ideal shopping flow, just a smooth
journey from discovery to desire to gratification and completed purchase.
Brighton Collectibles, a specialty retailer
with 170 stores, quickly saw the benefits of implementing KWI Cloud 9, and went
live in Fall 2011 with a chain-wide deployment.
“We wanted to get out from behind the
counter and get in front of the customer. When a customer sees something they
like, we want to engage with them right there. It makes the transaction a lot
easier and saves time. That also makes it easier for shoppers to justify a
return visit,” said Jerry Kohl, CEO of Brighton Collectibles.
With the success of its mobile POS
deployment, Brighton Collectibles now plans on reducing the number of fixed POS
in its stores. This will increase space for merchandise and customer interaction,
while decreasing the overhead and maintenance costs of traditional POS.
“VeriFone partnered with KWI because
of their unique ability to deliver Mobile POS as a service provider from the
Cloud. Together we’ve created the perfect solution for retailers looking to
deploy Mobile POS rapidly and efficiently, without the cost and risk of
managing cutting-edge technology in-house. KWI’s 26 years of experience
delivering retail solutions from the Cloud made them an obvious choice as our
Cloud-based solution partner,” said Sandeep Bhanote, VeriFone vice president
and general manager of the Mobile Retail Systems business.
“KWI is excited to bring this solution
to market with industry leader VeriFone. We see this as great way for our
clients to extend the power of our cloud based-services into the shopping
experience. It’s definitely a game-changer in the retail world,” said Sam
Kliger, KWI founder and CEO.