Lava to bring SRS audio solution to India

SRS Labs, a provider of surround sound, audio and voice
technologies, announced that it established its first mobile phone partnership
in India with LAVA International and will incorporate SRS WOW HD within the
LAVA M-Series feature phones.


It is particularly exciting that SRS Labs is expanding
its global audio influence to now include the mobile phone market of India,” said
Allen H. Gharapetian, vice president of Marketing for SRS Labs.


LAVA International designs and markets an impressive
line-up of handsets and we’re thrilled to bring SRS WOW HD to its sophisticated
M-Series mobile phones and deliver an unparalleled multimedia experience that
is both immersive and natural,” Gharapetian added.


SRS WOW HD optimizes compressed and uncompressed
multimedia files to provide an uncompromised audio experience, dynamically
enhancing bass response, delivering greater high-frequency clarity and
elevating the sound stage. The patented techniques within SRS WOW HD bring out
the subtle nuances and buried sound within the source material to deliver a
fuller, richer and more natural audio experience resulting in drastically
improved clarity and detail, as well as using sculpted filters and driver
physics to go beyond the low-frequency limitations of speakers and headphones
for a richer audio experience.


The initial offering of LAVA mobile phones featuring SRS
WOW HD includes the M30 and M70 feature phones are available now. Additional
phone models implementing one or more SRS audio solutions will be launched
throughout 2011.


By Team
[email protected]