Telecom Lead India: LG Electronics is set to leverage its
sister companies to strengthen its smartphone portfolio. LG’s efforts to
innovate have the potential to gain market share since the battle between Apple
and Samsung will create opportunities for other smartphone majors.
To improve performance and specifications of smartphones,
LG Electronics will utilize expertise of its vertically-integrated sister
companies’ LG Chem, LG Display and LG Innotek.
LG hopes that its new innovations may set a new standard
in the smartphone market.
Thanks to the contribution of associate companies, LG’s upcoming device will
offer fast performance, longer battery life, thinner profile, brighter display
and a new touchscreen panel technology.
Jong-seok Park, president and CEO of LG Electronics Mobile
Communications Company, said working closely with its affiliate companies
allowed LG a degree of control that very few smartphone makers have with their
component partners.
LG claims that its next smartphone will be a game
changer.
Improvement in technology is important for LG as the Korean
consumer electronics major is looking at increasing smartphone market share.
In order to fortify its smartphone market share and vie
with market leaders such as Nokia and Samsung South Korea major LG Electronics
will launch 12 Android based smartphones in low, mid and top end categories in
India this year.
LG is also tapping LTE market in a significant way. LG Electronics has sold 5 million LTE smartphones. South Korea,
U.S., Japan, and select markets in Europe and Asia are driving the growth in
LTE phones.
LG Electronics said LG Chem, Korea’s largest chemical
company and an innovator in electric car batteries, has developed a new battery
that offers greater energy capacity without compromising on size and weight.
Standard mobile phone batteries have a lifespan of 500 charges in best-case
conditions. Utilizing LG Chem’s high-density technology, the battery provides
more power than other similarly-sized batteries by running 60 percent more
efficiently. The new battery has a lifespan of 800 cycles, a first for a mobile
device.
LG Display’s contribution to the project was in the development of a new mobile
display that is clearer than AMOLED displays but requires less power. LG
Display’s True HD IPS+ Display is sharper than AMOLED displays due to its
high pixel density of 320ppi (1280×768 pixels) and Stripe RGB IPS Panel. The
new display is capable of generating 470 nits of brightness while consuming 70
percent less power compared when displaying a white background. Furthermore,
True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays
have been known to do.
Partnering with LG Display, solution-provider LG Innotek developed the G2 Touch
Hybrid Display after investing significantly to raise its R&D capabilities
in touchscreen technology. The G2 Touch Hybrid Display is a unibody unit that
eliminates the gap between the glass and the LCD panel as found in traditional
touchscreens. As a result, the thickness of LG Innotek’s touchscreen panel was
reduced by 30 percent and displays images that seem to touch the fingertip
without the glass creating a barrier in between.
Hope LG will retain its lost glory in smartphone market.
The Apple-Samsung fight over smartphone supremacy will enable at least 1-2
mobile phone companies to gain more market share. Best technology and
innovation will pave way for that.
