Localytics to Extend Enterprise-Level Mobile App Analytics to Mid-Market Publishers

Localytics announced that it closed Series A funding led by existing investors Launchpad  Venture Group and New York Angels, and with Hub Angels as a new investor.

The proceedings from the funding will be utilized to increase sales capacity for its existing business   erving enterprise-level customers, and to expand offerings to mid-market publishers.

“The need for mobile app analytics is exploding, fueled by continued growth in smartphones and the huge impact of Apple’s iPad and other tablets,” said Raj Aggarwal, CEO of Localytics. This new financing will enable us to better meet that demand and expand our product portfolio to meet the needs of the mid-market.

Localytics helps the largest and most demanding publishers of smartphone and tablet applications provide more successful and profitable apps to over 50 million end users.

With the release of Localytics Premium, many of the features that Localytics Enterprise subscribers enjoy are now available to smaller publishers. Small and medium publishers also want Fortune 500-quality app analytics services, but can’t afford it and have been left at a competitive disadvantage. Localytics is closing that gap by offering the first combination of real-time information,
dynamic analysis and actionable insights at an affordable, fixed price.

The new  Localytics Premium includes the most requested advanced features. Real-time
services mean new information is available in just minutes. There’s no reason
to wait hours or days to see the impact of the latest promotion or price
change.

Previous mobile app analytics research illustrated why download numbers shouldn’t be the
primary measure of success. Localytics Premium helps publishers find and build
a loyal customer base with additional insights into how many times apps are
used, the intervals between usage and the duration of engagement.

Because publishers don’t want to be restricted to a small set of predefined reports
that often fail to answer key business questions, Localytics Premium offers a
custom, free-form charting feature to build the exact report they need and
then quickly save and share with others.

Localytics offers real-time mobile app analytics platform and gives app publishers for
iPhone, iPad, Android, BlackBerry and Windows Phone 7 the tools needed to build
more successful and profitable apps.

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