Loop Mobile, telecom operator in Mumbai, India, launched Mobile TV for subscribers to experience entertainment 24X7.

In addition to access to 40 channels, Loop Mobile TV will show IPL Season 4 matches through special T-20 Cricket Pack. The Loop Mobile TV Packs available are Mega Pack (all channels), T20 – 2011 Cricket Pack (till end May 2011), News Pack (popular news channels) and Entertainment Pack (popular music, movie & other channels). Subscribers can SMS TV to 50505 (Prepaid) & 50800 (Postpaid).

The GSM operator recently announced its association with Mumbai Indians, one of the teams of IPL Season 4. As Official Mobile Network of Mumbai Indians, Loop Mobile subscribers will aget exclusive content of MI Anthem Ala Re to be downloaded as caller tunes, ringtones and others as wallpapers, videos and match trivia. More Customers can participate in exciting contests and win autographed bats, MI players or win tickets to 7 matches at Wankhede.

Loop Mobile has launched -Bol Mumbai Bol, a unique proposition, which offers subscribers a recharge of Rs. 86 with up to free Loop Mobile to Loop Mobile calls. Other calls are charged  at 30p for local and STD at 50p.

Loop Mobile operates in Mumbai with over 3 million subscribers. This announcement comes close on the heels of Loop Mobile’s tie-up with Mumbai Indians as the -Official Mobile Network’ for the next 3 years. This association strengthens the Mumbai connection for Loop Mobile.

Our subscribers can now watch their favourite TV channels on their Loop Mobile phone. We are a Mumbai specialist and our association with Mumbai Indians carries forward our Mumbai connect by making the brand emotionally engaging for our subscribers,” said Surya Mahadevan, Chief Operating Officer, Loop Mobile.

  It has been our continuous endeavour to create unique products suiting various subscriber groups in Mumbai. Through Mumbai Indians, Loop Mobile will provide its VAS offerings and specially developed content, trivia and contests, exclusively for subscribers thus giving us a competitive edge and enabling subscribers to connect with their favourite team. Prepaid subscribers can also recharge with 86 and get free Loop Mobile local calls,” Mahadevan added.

Recently, Loop Mobile introduced special offers to attract customers during the Holi festival.