L’Oreal Active Cosmetics Division deploys Mobile Intelligence CRM in India

Telecom Lead India: Cegedim Relationship
Management has announced that L’Oreal’s Active Cosmetics Division (ACD)
has deployed cloud-based Customer Relationship Management (CRM) solution to
support their Active Cosmetics (La Roche-Posay and Vichy) teams in India.

Cegedim Relationship Management claims that it is the
world’s leading provider of pharmaceutical CRM solutions with a 37 percent
global market share.


The company added that in order to optimize targeting and
segmentation strategies, companies must invest in a CRM solution that provides
superior flexibility and enables the fostering of meaningful, lasting


Mobile Intelligence provides our company with the
ability to reduce our administrative tasks and spend more time interacting with
stakeholders. Cegedim Relationship Management demonstrated an in-depth
understanding of our most significant pain points, and swiftly met our needs by
delivering breakthrough tools to achieve our commercial goals,” said Pramesh
Arya, director ACD-L’Oreal India.


L’Oreal’s Active Cosmetics Division focuses on providing
solutions to derma-cosmetic problems by offering products in harmony with
patient needs, cultures and expectations.


Mobile Intelligence uses CRM solution’s 360-degree
customer view and rich analytical and reporting functionalities that allows
L’Oreal Active Cosmetics to improve information access, enabling better
decision making and customer relationship building, and enhancing sales force


As of early March, L’Oreal Active Cosmetics has been
using Mobile Intelligence to build better relationships with doctors. Our great
working relationship and close cooperation with L’Oreal throughout the project
lifecycle ensured a quick implementation within the planned timelines,” said
Adil Vazifdar, general manager of Cegedim Relationship Management India.


Aurobindo Pharma deploys Cegedim Relationship Management mobile
intelligence for iPad


Last year, Cegedim Relationship Management announced that
Aurobindo Pharma deployed Mobile Intelligence for iPad SaaS for its sales force
and head office in Portugal.


[email protected]