L’Oreal U.K. selects Accenture to support sales operations


Accenture announced that it has been selected by L’Oreal
U.K. to implement its Accenture CAS software platform in support of L’Oreal’s
field sales operations in the U.K. and the Republic of Ireland Financial terms
of the agreement were not disclosed.


Integrated with the back office, the Accenture CAS
software will provide L’Oreal with a comprehensive and dynamic view of customer
interactions, which will enable L’Oreal to maintain healthy collaborative
relationships with its trading partners.


We need a sales force automation application that can
support the complexity of three different business divisions operating in two
very different markets, and at the same time we need a cost-effective solution
that is aligned with a market-sized IT budget,” said Graham Burchell, IT
director for L’Oreal U.K.


We chose Accenture CAS because we could see that their
specialized consumer goods application matched the way we work today and want
to work tomorrow,” Burchell added.


Accenture CAS is the platform of choice for many leading
consumer products companies to drive technology-enabled transformation
programs. L’Oreal is a long-term client and the Accenture team is looking
forward to supporting its U.K. and R.O.I. division field sales operations,”
said Stefan Joneck, leader of CAS software practice. Accenture.


In January 2011, Accenture
acquired CAS, the leading provider of customer management and mobility
solutions, to help consumer products companies sell more products more


Accenture CAS offers an integrated suite of retail
execution and trade promotion management software, including direct store
delivery, field service and trade promotion optimization and is part of the
Accenture Software portfolio of products.


By Telecomlead.com Team
[email protected]