By Telecom Lead Team: Lumata, a global provider of mobile
marketing, advertising and loyalty technology, has appointed Anil Garg as the
new managing director of Lumata India.

Garg takes over from Amit Dey who has left Lumata to
pursue his next career challenge.

Garg joins Lumata India from SatMetrix Systems where he
served as general manager of India. With more than 20 years of global
experience growing successful businesses, Garg is tasked with accelerating
Lumata’s existing, and fast growing presence in India.

“Anil brings a wealth of experience to Lumata as the
company works to establish market leadership in India. I’m delighted to have
secured such a seasoned professional to head up the operation,” said Tom
Enraght Moony, CEO of Lumata.

“The Indian market represents has enormous potential
for growth, combine that with a great team and a solid customer base and the
opportunity to join Lumata was too great to miss,” said Garg.

Lumata is backed by Francisco Partners and Buongiorno to
provide a seamless link for operators, brands and hardware manufacturers to
engage with their customers through the mobile channel.

Lumata has a global footprint with 15 offices and more
than 500 employees and annual revenues in excess of 50 million euros. Lumata’s
client base includes: Orange, T-Mobile, Telecom Italia Mobile, Verizon, Airtel,
MTS & Telefonica as well as blue chip brands such as Nestle, P&G, HP,
IBM and Espresso Group.

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