Male consumers surpass female users in mobile shopping

Male consumers have surpassed female consumers in the
mobile shopping. 73 percent of males make purchases on their mobile devices
compared to 61 percent of females.

Sixty-six percent of consumers prefer shopping for a $50
dollar item at a regularly visited store if within 5 miles. However, when the
same consumers are 20 miles outside of the same store, 72 percent prefer making
purchases on their laptop and mobile devices, according to a survey by JiWire

18 percent are using a connected device to actually make
purchases even when physically in the store.

28 percent of respondents said they compare shop on a
mobile device when in a store.

63 percent of consumers prefer to shop both in store and
online; 22 percent prefer to shop exclusively in store.

“The retail experience remains critical. While
consumers are increasingly using mobile to research and make purchases, we are
seeing that the in-store shopping experience is equally if not more important,
even with a tech-savvy audience,” said David Staas, senior vice president
of marketing at JiWire, a location-based mobile media company reaching the
on-the-go audience.

Tablet usage has nearly doubled in the past year, growing
by 84 percent since Q4 2010. Since last quarter, tablets and smartphones are
showing relative growth in usage while other devices like netbooks and laptops
have remained stable or declined. Tablet usage is up 20 percent, smartphone
usage is up 24 percent and by comparison, laptop usage is down 10 percent.

Consumer purchase intent is 50 percent higher for
smartphones and/or tablets compared to laptops over the next six months (25
percent versus 16 percent), continuing to accelerate the shift in device

Adults 24 years old and under are more likely to purchase
a smartphone and/or laptop in the next six months while adults between the ages
of 25 and 44 are more likely to purchase a tablet.

82 percent of the tablet audience is willing to make
purchases directly on their mobile devices (smartphones or tablets) compared
with 76 percent of smartphone owners. Other purchase preferences include the

67 percent of tablet owners are willing to spend $50 or
more, compared to 57 percent of smartphone owners and 52 percent of laptop

Electronics, retail, entertainment and travel are the
most frequently purchased categories, with tablet owners leading all of these
categories in terms of purchase frequency.

In Q3 2011, the iPad, Android and Windows Mobile 7
continue to gain market share not only in the U.S., but in the U.K. as well.
Likewise, market share continues to decrease when it comes to the iPhone and
iPod Touch in the U.S. and U.K.

Additionally, the U.S. and U.K. both saw a drop in market
share with the iOS, but in both cases, it still holds the No. 1 ranking.

By Team
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