Marcus Theatres selects NEC Digital for rollout at 47 locations

NEC Display Solutions of America, a provider of
commercial LCD display and projector solutions, announced that Marcus Theatres
has selected NEC projectors to make a full-scale conversion to digital cinema
on almost 700 screens it owns or manages across the Midwest and East.

The agreement includes deployment of NEC
large-screen displays for the theater chain’s lobbies and concession areas to
promote food, beverage and other specials as well as adhere to new FDA calorie

We’ve enjoyed a long history with Marcus Theatres and
are grateful for the opportunity to expand our relationship to help meet the
demands of 3D movies as well as the overall migration to digital cinema,” said
Pierre Richer, president and COO of NEC Display Solutions.

NEC is able to offer a comprehensive solution for
exhibitors from high-performing digital cinema projectors to powerful,
commercial-grade digital menu boards and its VUKUNET DOOH (Digital Out of Home)
inventory management, ad delivery, billing and payment system to generate new
revenue streams as well as elevate the entire theater-going experience.

Marcus Theatres
ordered NEC’s complete line of digital cinema projectors the NC1200, NC2000,
NC3200S and NC3240S models for virtually all of its circuit in Wisconsin,
Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. It also will deploy
NEC’s E, V and P Series large-screen displays in other areas of the cinemas.

NEC Display is renowned for offering quality digital
cinema projectors, but we’re also looking forward to benefiting from a wider
spectrum of products in our latest agreement,” said Bruce Olson, president of
Marcus Theatres.

The ability to change food and beverage items on the fly
with dynamic digital menu boards and to easily run advertising will be true
differentiators for Marcus Theatres in the marketplace.

Meanwhile, Cinedigm is
responsible for structuring and implementing the underlying VPF (virtual print
fee) agreement that enables the conversion to digital cinema, as well as
providing the entire administration responsibility of the VPF program.

Ballantyne Strong is the project’s reseller, and will
provide installation and integration services, warranty and first-level
support, monitoring the health of each projector in the system from its network
operations center. Doremi will provide the digital servers with integrated
media blocks.

Doremi is honored to be working with partners NEC
Display, Ballantyne and Cinedigm to benefit Marcus Theatres and its valued
patrons,” said Michael Archer, vice president, Digital Cinema at Doremi.

NEC digital cinema projectors are Digital Cinema
Initiatives (DCI) compliant, which allows exhibitors to capitalize on current
and future growth opportunities, and can be centrally managed, freeing up
on-site theater personnel for more strategic activities.

By Team
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