MediaTek announced that its EDGE mobile phone MT6236 IC
chip solution which was released in 2011 is doing well among the Latin American
operators.
The MediaTek MT6236
integrates a high-powered CPU to support the sleek and smooth operation of 3D
wallpaper, Internet widgets, and other Fancy UI.
The MT6236 also supports big HVGA capacitive full touch
screen, high camera and video specification and various multimedia formats. Its
high-spec CPU performance and ability to support large screen resolution has
been recognized by Latin American operators and brand name mobile phone
providers alike.
Many of “Powered by MediaTek” touch screen
mobile phones with internet enabled were rolled out and have all been hot
selling items in these markets, which include several EDGE phones launched by
Latin Americas’ largest operators, America Movil and Telefonica, as well as the
large screen mobile phone with dual-mode TV support produced by the Brazilian
brand NavCity.
Accompanying the emergence of the smart phone has
triggered a huge demand for touch screen phones in end consumers. At the same
time, these features are facing rigorous tests by consumers with regard to the
smoothness and precision of their operation.
MediaTek MT6236 IC solution features integrated and
highly optimized CPU functions, as well as powerful support for the experience
of a smooth and precise touch-screen performance. In addition, with easy to set
up internet and Wi-Fi access for EDGE mobile phones, as well as Human Machine
Interface, mobile phone manufactures have the power to offer more customization
in products, thus better fulfilling operators’ needs.
Along with operators in Latin America, Brazil’s local mobile
phone brands and channels, in response to the government’s promotion of the
digital TV standard ISDB-T, have launched mobile phones now offering support
for dual-mode television (ATV and ISDBT). MediaTek’s MT6236 IC solution is
perfectly poised to meet this trend.
ISDB-T digital TV standards use H.264 decoding technology
and since the MT6236 IC solution supports H.264 decoding, the use of an
additional H.264 decoder chip is not necessary. This high level of integration
allows mobile phone manufacturers to design thinner and lighter mobile phone
and, more importantly, power consumption issues – the spec mobile TV consumers
are most concerned with – can be significantly improved.
MediaTek’s MT6236 is designed by the feedback from users
and years of marketing experience in emerging markets. The MT6236’s powerful
CPU and multimedia capabilities can support Fancy UI effects, a variety of
wireless connectivity, the Opera Mobile browser, as well as advanced vivid
video playback capability and superior performance of digital cameras.
The launch of MediaTek’s MT6236 IC solution meets the
market’s desire for more differentiated and personalized mobile phones. With
the MT6236, mobile phone manufacturers and operators can, according to their
market position and product line characteristics, develop a differentiated
series of unique mobile phones products with which they can showcase their
innovation and stand out in a fiercely competitive market.
By Telecomlead.com Team
