Medio Systems uses IBM to offer cloud-based services for mobile apps

IBM announced that Medio Systems, a provider of mobile predictive
analytics, has selected IBM System x servers to power its cloud-based IT
infrastructure that analyzes the behavior of over 90 million users within
Medio’s network of game developers, mobile publishers, handset OEMs and
wireless operators.

Medio Systems worked with IBM to
deploy 230 IBM System x servers powered by intelligent Intel Xeon processors
running Apache Hadoop and Linux to offer its predictive analytics solution in a
distributed, cloud-based environment. This software and hardware solution is
purpose-built for the wireless application and smart device industry.

“With IBM’s support, we will continue to provide best-of-breed
predictive analytics solutions that allow our partners to take data-driven
actions that optimize revenue and increase customer engagement,” said Rob
Lilleness, CEO of Medio.

On average Medio analyzes information from over 15 million unique
monthly users within its database of 90-million. 

Medio has developed proprietary
algorithms designed to enhance consumer engagement, retention and monetization.
It accomplishes this by gathering real-time user data, location information and
combining it with its vast mobile consumer behavior models.

The new IBM solution is anchored by fully redundant, multi-tiered data
centers in Seattle, WA and Atlanta, GA.  The current infrastructure
supports Medio’s 90 million users, but is designed to scale to 500 million
users when necessary by adding additional hardware.

After implementing the IBM solution, the time required to analyze customer
responses declined by a factor of 12, down to 75 milliseconds. Along with this
increase in processing speed, the number of transactions per second also
increased to 1,200 per datacenter, a 30-fold improvement. Moreover, Medio was
also able to maintain 100 percent system availability. The data centers are
powered by IBM System x 3650, 3550 and 3250 class systems.

By Team
[email protected]