Telecom Lead America: Mercury Payment Systems, a payment
processing company in North America, has acquired Sundrop Mobile, which is a
mobile and social loyalty marketing company.
This is Mercury’s first acquisition and allows the
integration of first card-less mobile loyalty program with payment processing.
Following the integration of Sundrop’s operations and
technology, Mercury’s POS partner network will begin offering their merchant
customers an innovative mobile loyalty solution that is also integrated with
Mercury’s secure payment processing platform.
Sundrop’s forward-thinking loyalty product is
seamlessly integrated to point-of-sale (POS) systems, making it a perfect match
for Mercury. Mercury has been at the forefront of POS-integrated payments acceptance,
and our technology is now built into more than 500 systems. With this
acquisition, Mercury will leverage our extensive developer channel presence to
lead the way in integrated POS mobile and social marketing” said Matt Taylor,
Chief Executive Officer.
The company said that the acquisition and technology
blend will help merchants increase profitability with a mobile loyalty program
that makes it easy to engage and reward their best customers.
Combining Sundrop’s technology with Mercury’s solid execution
and strategic vision is an obvious next-step for us in bringing our services
immediately to scale. Priest will be joining Mercury as vice president of
Loyalty, where he will lead Mercury’s strategy and execution in this space,”
said Travis Priest, chief executive officer of Sundrop Mobile.