Metacafe, a provider of videos of movies, video games, sports, music and TV, announced it entered into an exclusive partnership with video monetization provider Vdopia that will see Vdopia taking charge of Metacafe’s entire online video and rich media advertising inventory in India.
Metacafe keeps millions of viewers plugged into its entertainment passions every day, attracting more than 46 million unique monthly viewers worldwide and more than 5 million in India.
Metacafe is unique in its approach to telling the story via video, featuring more exclusive, original and curated premium entertainment-related video content than any other site. Partnering with Vdopia helps us connect leading brand advertisers with our audience of young influencers through close association with the most popular video content on the web,” said Tim Rottach, head of international sales and partnerships, Metacafe.
Today online content consumption is seeing a growth spurt, making it the right-fit vehicle for advertisers looking to supercharge their brand marketing and seeking justifiable returns on marketing spend,” said Debadutta Upadhyaya, vice president India, Vdopia.
This partnership will help brand advertisers leverage the most innovative online video advertising alongside popular content and achieve a video high. We are glad to extend our innovative video inventory including video prerolls, custom homepage takeover events and other engaging, large-format video ads to Metacafe, the leading premium content publisher,” Upadhyaya added.
Vdopia, which offers options for media companies to integrate online video ads onto their online video content, focuses on bringing impactful, market-disruptive innovation to online advertising. Recently, the company tied up with number of entities to expand the reach of the brands associated with it.
By TelecomLead.com Team
editor@telecomlead.com
