MicroStrategy unveils gateway for Facebook to connect enterprise apps


MicroStrategy, a worldwide  provider of business
intelligence (BI) software, announced that the company is introducing Gateway
for Facebook, a new cloud-based service that can interconnect enterprise IT
environments and enterprise applications with the Facebook social graph.  


Gateway for Facebook converts
the Facebook social graph data structure into a relational data structure,
making it instantly suitable for enterprise applications like CRM, marketing,
service, sales, loyalty, and mobile applications.  


Gateway offers bidirectional data flow so that social
intelligence from Facebook can be added to enterprise applications, and
enterprise applications can interact back with the social network.


Through this two-way communication, companies can inject
social intelligence into enterprise applications transforming them into
“friendly” applications – inherently mobile, social, and personal –
that simplify and enhance the consumer experience.  


A phone company could offer a friendly phone app that
synchronizes with Facebook data to keep the contact information for all of a
user’s Facebook friends up to date.  With just a name, a user could
instantly call, email, or send mail to any of their Facebook friends without
having to look it up or keep track of future changes.


With this announcement, MicroStrategy is establishing its
intention to be a leader in the emerging social applications space.


CEOs across many industries are committing their
enterprises to establishing social media strategies, but very few have a clear
idea of what to do, and even fewer have the technology to carry out their
vision,” said Michael J. Saylor, chairman and CEO of MicroStrategy.  


With Gateway, a wide range of developers and technologies
will be able to inject social intelligence, personalization, and social
interactivity into their applications. This includes Microsoft Windows
developers, mobile app developers for Apple iOS and Google Android, and ERP
systems from Oracle, SAP, and Microsoft.  Even custom-built Facebook
applications can use the Gateway as a simpler and more efficient access
mechanism, particularly when the queries require a real-time response.


By TelecomLead.com Team
[email protected]



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