mig33 starts developer program in emerging mobile gaming markets


mig33 unveiled its new mig33 Developer Program,
announcing twelve initial partners and debuting new resources for developers
and brands that want to build social games and apps for mig33’s 50 million
registered users and thriving virtual economy.


Nazara Technologies, a mobile entertainment company, has
signed up as the first partner from India.


The mig33 Developer Program is in lieu of the huge
opportunity for gaming developers to tap the ever-growing mobile community in
India and Asia.


is opening its Social Platform, one subset of a larger mig33 Developer Program
that will expand over the next several months.  The mig33 Social Platform
announced leverages the API specification standardized by Japanese social
networking service leader GREE, which earlier this year also allied with
Tencent, one of the largest integrated Internet services providers in China.


Today’s mig33/GREE deal echoes an earlier announcement in
which GREE partnered with China’s Tencent.  GREE’s platform partners now
offer developers reach to more than 800 million users.


The announcement was made at a major event in Singapore
that featured Daisuke Kobayashi, Director, Head of International Alliance
Division at GREE; Steven Goh, mig33 CEO and co-founder; and several of mig33’s
new developer partners.


It’s a mobile developers dream. In just the past two
years, mig33 has almost doubled in size, forged partnerships with developers,
retailers and more, and has allied with handset makers across Asia and
beyond.  Our focus has been on delivering mobile social entertainment
within a huge delivery network that generates fun for our users and revenue for
our partners,” said Goh. 


As an asset for GREE which is committed to expanding its
service globally, mig33’s social entertainment offerings are aimed at emerging,
mobile-first markets across Asia and beyond markets in which the mobile device
is the primary means of internet access. 


The opportunity for developers and brands is huge. Even
with 50 million registered users, many of mig33’s markets are relatively
untapped, so there is still tremendous room for continued growth.  In
addition, mig33 sees above-average ARPUs in many, many markets.  These are
the primary reasons brands and developers are coming onboard:  the revenue
and exposure opportunities are simply amazing,” said Chris Chandler, vice president
of business development, mig33. 


Nazara is delighted to be participating in
the mig33 developer program, which provides us access to users in South and
South East Asia, Middle East and Africa.  Mobile social gaming has huge
potential in emerging markets and we look forward to take our games to
mobile-first users across these geographies,” said
Mittersain, CEO, Nazara Technologies.



By Telecomlead.com Team