Mitel Chalks Out New Strategy; to Focus on Business and Channel Model

Mitel, a provider of unified communications and collaboration software solutions, announced key changes to its business strategy.

Mitel will simplify its organizational structure, focus on research and development investment for the mid market, and realign sales and channel in the U.S.

Mitel is implementing a strategy anchored by three initiatives in a multi-step approach to grow Mitel’s business as a unified communications and collaboration provider.


First, we will simplify our business. This means creating a flatter organization comprised of two geographical sales organizations and three key business units. This new, more agile organizational structure will enable Mitel to better serve its customers and innovate more quickly, all with the goal of increasing shareholder value,” said Rich McBee, CEO of Mitel.

Mitel sales will consist of Americas and International organizations. Philip Keenan is promoted to executive vice president of Americas sales with responsibility for the U.S. and Canada while Graham Bevington is promoted to executive vice president of International sales with responsibility for Mitel’s operations in Europe, Middle East and Africa (EMEA), Asia Pacific, and Caribbean and Latin America (CALA).

Mitel also announced changes in three divisions.   Mitel Communications Solutions is  responsible for delivering unified communications and collaboration products and services to businesses. Ron Wellard is promoted to the role of general manager and executive vice president.

Mitel NetSolutions will be responsible for network and hosted services, mobile services, and broadband connectivity. Jon Brinton will continue to lead this business unit as the general manager. Mitel DataNet will manage the distribution of third-party products to partners and customers. Ryan Donovan is promoted to the role of general manager.

Mitel also announced the departure of Paul Butcher, Mitel’s president and chief operating officer. In addition to his existing role as CEO, Rich McBee has assumed the role of president and the chief operating officer role has been eliminated.


The second initiative will see a re-direction of our R&D investment to products serving the high-growth market of 100 to 2,500 user organizations. The company is committed to its Freedom architecture which is being well received by customers around the world looking to capitalize on existing infrastructure investments and create a best-in-class communications solution. Mitel will continue to innovate in this area to provide flexibility to both IT and the end user and to take advantage of the opportunity in the mid market segment.


The company will exploit its significant market leadership in voice virtualization. This means continuing to partner with virtualization leader VMware to jointly innovate in this area. This has been a differentiator for Mitel in acquiring new customers and providing a migration path for existing Mitel 3300 IP Communications Platform customers to Virtual Mitel Communications Director. Our customers have made it clear to us that virtualization is a priority for them and, as a result, it is a strong priority for us as well.


By Team

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