Telecom Lead India: Mobile demand side platform provider
StrikeAd has decided to expand in Asia.
To tap the growing Asian mobile advertising market,
StrikeAd has hired Carl Costa as managing director.
Based in Singapore, Costa will be responsible for
managing operations across Asia Pacific, including Australia and New Zealand,
and driving awareness and brand recognition of StrikeAd’s dedicated mobile DSP
in the region.
For the past year, StrikeAd has partnered with mediba, a
Tokyo-based advertising business, to bring its platform into the Japanese
StrikeAd is planning to strengthen its presence in the
mobile DSP market in the region. StrikeAd’s Asia Pacific expansion follows the
company’s recent relocation of its world headquarters from London to New York.
StrikeAd CEO and Founder Alex Rahaman said that mobile
advertising in Asia Pacific is expected to reach nearly one quarter of the
global spend in online advertising by 2014. Carl’s experience in the Asian
mobile advertising market makes him a key appointment for the company.
Costa said StrikeAd is in the prime position to help
educate the market in Asia Pacific on the benefits of using a mobile DSP with
real-time bidding capabilities.
Prior to joining StrikeAd, Costa was a founding member
and managing director of 24MAS, a mobile gaming and advertising network, where
he led the development of strategic partnerships with Nokia Siemens Networks in
Previously, Costa was Vice President of Sales for Europe,
the Middle East and Africa for Enpocket, a global mobile media company
providing integrated entertainment and mobile marketing services that was
acquired by Nokia in 2007.