Mobile Interactive acquires global micropayments business, Zaypay

Global mobile and digital technology business Mobile
Interactive Group (MIG) announced the acquisition of global micropayments
business Zaypay.

Based in the Netherlands, Zaypay is a
profitable mobile micropayments business that launched in 2006. The business
has provided secure micropayment solutions to several hundred global customers
through one secure easy to use platform.

MIG’s vision for Zaypay is to build a one stop shop for
online and mobile monetisation solutions to merchants, online billing providers
and developers globally. 

We understand that developers are driving our industry
now and Zaypay is a platform that has been built by developers, for developers
– Our aim is to build stronger relationships specifically with the developer
community, to provide developers with a frictionless payment system that’s
tailored to their platforms and to further understand and support their
requirements around monetisation on an international scale,” said Barry
Houlihan, CEO and founder, MIG.

Users are increasingly choosing simple SMS mobile
payments for micro-transactions whilst on social networks and gaming

Market insights and industry stats indicate that the
worldwide market for mobile payments will grow to $633.4 billion and that
mobile payment users will grow 600 percent, to 490 million by 2014. 

“We’re extremely proud of what we’ve achieved over
the past five years; we’ve built a profitable micropayments technology business
and now, with the acquisition from MIG, the Zaypay business can be taken to the
next level,” said Bastiaan Peters, CTO, Zaypay.

MIG is a well-respected business that has a strong
reputation for developing robust global technology platforms.  It will be
exciting to work with a group of such forward thinking, innovative individuals
who understand where the industry is going and who have a clear vision for the
future,” Peters added.

MIG will continue to operate Zaypay as a standalone business.

In June 2010, MIG acquired mobile marketing and CRM
provider Piri and in February 2011 announced the acquisition of mobile
technology, services and marketing company Golden Bytes International. 

This M&A activity has enabled MIG to broaden its
technology and services offering across the mobile services value chain and to
fast track the reach of its products across the globe.

By Team
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