APUS Group, a mobile internet services firm, will set up its operations centre, global R&D centre and a technical support center in India.
The initiative is expected to create around 350-500 jobs in the next three years.
APUS has over 25 million users in India and the move will help achieve the target of growing the user base to 80 million in India in the next 12 months. Currently, more than 90 percent of APUS launcher users are overseas, and the app is available in 25 different languages.
The developer is also looking at providing more localized service and experience to Indian users and augment India specific content to appeal the target audience.
“As an emerging country, India’s market potential is great, adding that smartphone usage increasing rapidly with only 10 percent of Indian population using them. We aim to have 80 million APUS users in India by end of 2016. We are looking to make India our anchor centre for Asia,” said Li Tao, founder and CEO APUS Group.
