As more workers become mobile-enabled, the mobile
Software-as-Service (SaaS) market is evolving. More SMB employees are using smartphones with data plans-and other
wireless devices-in order to further improve productivity and worker mobility,
according to Strategy Analytics.
SMB market for mobile SaaS is already expected to reach $3 Billion in 2011 and
increase to $16.6 billion in 2016, sustaining 29.5 percent compound annual
growth (CAGR) over five years. On a regional basis, North America and Western
Europe represent the greatest near-term SMB spending opportunity for mobile
SaaS. SMBs in North America spend twice as much on Mobile SaaS as those in
and wireless devices form the basis of mobility and pave the way for mobile
applications such as access to company e-mail, calendars, CRM systems and
databases. Smartphones are becoming an increasingly vital part of the SMB
communications infrastructure as more applications are developed that were
traditionally only accessible via laptop computer (such as access to CRM
SMBs continue to form mobility strategies, they will look for ways to leverage
the SaaS gains that mobility provides,” said Gina Luk, senior analyst of
Wireless Enterprise Strategies and author of this report.
services continue to be a viable segment for mobile operators to grow their
subscriber base and revenue. Growth derives from the proliferation of
personal-liable devices in business., Operators are trying to capture
subscribers through corporate/employee discount programs as employers continue
to support and adopt mobility, both as a means to improve employee work-life
balance and a way to drive company revenues and profitability.