Mobile TV Company Siano Raises $20 Million

Siano Mobile Silicon has completed a $20 million expansion capital
financing round. The round was led by Israeli venture capital fund, Jerusalem Venture Partners(JVP).


The proceeds of the current round will be used for expanding the
company’s innovative product line as it extends its geographic presence in the
emerging North American mobile ATSC (Advanced Television Systems Committee)


With approximately 50 percent market share in China and Latin America
for chipsets that allow the reception of digital TV on mobile, portable and
hand-held devices, Siano is the leader of the digital mobile TV market in these


JVP, an investor in Siano  since its inception, is a leading
Israeli venture capital fund, managing over $850 million in assets.


The whole concept of TV viewing is evolving,” said Alon
Ironi, CEO of Siano. TV consumers seek constant access to their favorite TV
content – irrespective of the medium, their location or device. As more and
more consumers use smartphones and tablets to watch their favorite content, our
technology is going to become increasingly important.”


North American broadcasters are now preparing to deploy mobile
ATSC, and, with market experts estimating an installed base of roughly 70
million tablets in the US
within two years, the U.S.
market serves as a natural extension to our strong position in other markets.
Over the last few weeks, we have been finalizing our new line of innovative
solutions to meet the unique needs of the U.S. market, and the new funds will
be used to implement these plans,” Ironi added.


By Team

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