Telecom Lead India: With healthy market growth and usage
in smart devices such as smartphones and media tablets, mobile DRAM market is
expected reach record $6.56 billion in revenue this year, up 10 percent from
$5.98 billion in 2011, according to IHS iSuppli.

The 10 percent revenue growth in mobile DRAM market is
better than 3 percent revenue growth for standard DRAM.

The report said that mobile DRAM is playing an
outstanding role in the memory business.

Ryan Chien, analyst for memory & storage at HIS said
that the mobile DRAM segment is achieving impressive growth as mobile operating
systems, streaming apps and games require more memory to handle sophisticated
tasks.

He added that crucial features like multitasking, media
decoding and decompression, data synchronization and background operations are
all driving DRAM needs.

Mobile DRAM is a low-power DRAM variant currently
preferred for use in mobile applications.

The study revealed that mobile DRAM density in
smartphones, jumped from 2.28 gigabits (Gb) in the second quarter of 2010 to
5.85 Gb in the second quarter this year.

The expansion is even greater in tablets, with the mobile
DRAM average density soaring fourfold during the same period from 2.00 Gb to
8.33 Gb, as shown in the figure attached.

Regular DRAM market has constantly been plunging due to
lagging sales of PC computing. The study anticipates that revenue growth for
standard DRAM will be weak this year.

The study said that mobile DRAM market has played a key
role Micron Technology’s recent acquisition of Elpida Memory.

Elpida in the first quarter had nearly 20 percent market
share of the total mobile DRAM industry revenue of $1.8 billion.

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