MTS India unveils new initiative to connect with female customers

Sistema Shyam TeleServices (MTS) has launched MTS Saheli, an initiative to
connect with female customers across West Bengal.

The initiative is aimed to provide a range of telecom services to women
customers right at their doorstep by reaching out through an air-conditioned

MTS Saheli, as the name suggests, aims to be a dear friend and companion to
our women customers, be it professionals or homemakers alike and make them feel
special and privileged. Women customers form a substantial chunk of our total
subscriber base. MTS Saheli initiative is our endeavour to reach out to female
customers who are keen on joining the MTS family,” said Keshhav Tiwary, chief
operating officer, Kolkata & West Bengal circle, MTS


The initiative will be led by female staff right from steering of the bus to
demonstrating the range of mobile handsets, along with providing information
about mobile plans offered by MTS.

MTS Saheli will also advise female customers about health and wellness tips by
providing access to female physicians and beauty experts. As part of the
innovative engagement channel, all female customers coming to the MTS Saheli
Bus will also get attractive freebies and discounts on every new mobile
connection and recharge done by them.

MTS Saheli will be traveling through 30 towns across West Bengal in 45 days
interacting with female customers. Based on the learnings company plans to roll
out the initiative nationally.

By Team

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