QuickPlay’s solution will enable AT&T to provide in-car infotainment by delivering secure streaming of hundreds of Live Linear TV channels and hours of premium VoD content. The solution includes a configurable, customizable client application, support for adaptive streaming, complete content protection with DRM solutions like Microsoft PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.
Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, a full showroom to exhibit the latest innovations, conference facilities, and much more. The AT&T Drive Studio integrates AT&T solutions across multiple companies and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.
As a telematics leader, AT&T already provides mobile internet access in vehicles manufactured by both domestic and foreign automobile makers. AT&T was the first to enter the market with a proprietary, global SIM platform which made it possible for automotive, consumer and M2M equipment makers to work through a single carrier to wirelessly enable and connect products across the globe.
“The Snapdragon Automotive Solutions portfolio combines application processors, 4G multi-mode LTE modems, Wi-Fi and Bluetooth connectivity, GNSS navigation engines and vehicle-to-vehicle 802.11p DSRC technology with AT&T’s Global SIM solution to enable automakers looking to offer the next-generation connected car experience,” said Kanwalinder Singh, senior vice president of business development for Qualcomm Technologies.
