At the Mobile World Congress (MWC) 2014, AT&T announced its association with Qualcomm, RedBend, QuickPlay Media for connected car.
As part of the announcement, Qualcomm will showcase its Snapdragon Automotive Solutions for infotainment and telematics at the AT&T Drive Studio. Qualcomm Technologies plans to integrate these solutions with AT&T’s Drive portfolio, including AT&T’s global SIM, bifurcated billing, voice recognition, and the nation’s most reliable 4G LTE network.
Red Bend Software will be to be a solution provider to remotely manage automotive software in the new AT&T Drive Studio. Hosted in the AT&T cloud, the Red Bend Software Management Center is a leading OMA-DM standard-based platform designed for car manufacturers to manage in-vehicle software and applications over the air with reliability and efficiency.
AT&T has selected QuickPlay to develop an in-vehicle video service, the offering will be powered by QuickPlay’s OpenVideo platform and will deliver Live Linear TV and streaming Video on Demand services to automotive manufacturers collaborating in the AT&T Drive Studio.
QuickPlay’s solution will enable AT&T to provide in-car infotainment by delivering secure streaming of hundreds of Live Linear TV channels and hours of premium VoD content. The solution includes a configurable, customizable client application, support for adaptive streaming, complete content protection with DRM solutions like Microsoft PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.
Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, a full showroom to exhibit the latest innovations, conference facilities, and much more. The AT&T Drive Studio integrates AT&T solutions across multiple companies and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.
As a telematics leader, AT&T already provides mobile internet access in vehicles manufactured by both domestic and foreign automobile makers. AT&T was the first to enter the market with a proprietary, global SIM platform which made it possible for automotive, consumer and M2M equipment makers to work through a single carrier to wirelessly enable and connect products across the globe.
“The Snapdragon Automotive Solutions portfolio combines application processors, 4G multi-mode LTE modems, Wi-Fi and Bluetooth connectivity, GNSS navigation engines and vehicle-to-vehicle 802.11p DSRC technology with AT&T’s Global SIM solution to enable automakers looking to offer the next-generation connected car experience,” said Kanwalinder Singh, senior vice president of business development for Qualcomm Technologies.