National Instruments names new vice president of product marketing

National Instruments named NI veteran Ajit Gokhale as a new vice president of product marketing effective August 1, 2011.

In his new role, Gokhale, who most recently served as the general manager for the NI UK, France, Ireland and Portugal offices, will oversee product marketing for the National Instruments core platforms of data acquisition and instrument control.

During his 21 years with NI, Ajit has demonstrated tremendous creativity in driving our vision of graphical system design at the business level, in product development and in international sales and marketing,” said Dr. James Truchard, president, CEO and co-founder of National Instruments. Over the years, Ajit has had a successful track record of defining strategic product roadmaps as well as recruiting and developing strong teams.”

In 2006, Gokhale took on a general manager position in Europe, where under his leadership his regions delivered record revenues and profits. During his tenure at National Instruments, Gokhale has set strategic direction and influenced product development for key product lines that contributed significant revenues and gross margins to the business. Additionally, he has extensive experience working directly with NI customers to identify and deliver solutions that meet
their application needs.

Since our founding, National Instruments has been a pioneer in instrument control and data acquisition hardware and software to help engineers and scientists research, design and test new products and technologies,” Gokhale said.

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