Boyuan Wireless Websoft Technology, a subsidiary of
NetDragon Websoft specializing in the mobile internet, has inked a strategic
partnership with China Mobile’s Wireless Music Base.
The partnership has created a new service model, which
brings together two million selections from both the popular and classical
music libraries legally available at www.12530.com.
“We take the cooperation with China Mobile very
seriously. 91 Mobile Platform will leverage all of its strong points to serve
more users, allowing them to enjoy the fun of music via mobile,” said
Chen Hongzhan, vice president of NetDragon and Co-CEO of Boyuan Wireless.
NetDragon’s mobile entertainment portal sj.91.com will
set up a new section, entitled “Mi-Cu Music”, in the Download channel
as well as at the WAP site, and will incorporate both the HTML and WML versions
of the 12530 content community in the Ringtone and Music channels of 91 PC
Meanwhile, the content community will also be embedded in
the PC client of 91 PC Suite, allowing for the downloading of ringtones and
We decided to cooperate with 91 Mobile Platform for its
technology and market advantages and forward thinking efforts. Through the
partnership, we hope that more users can experience the latest music via their
mobile device more conveniently and fast in this new era of the mobile
internet,” said Chen Jianji, general manager of Wireless Music Division at
The two parties will consolidate the strengths of their
respective resources to provide tens of millions of smartphone users with more
extensive and convenient music products in a new service model, while
facilitating a legal solution for the provision of music in the mobile internet
So far, the wireless music base has entered partnerships
with more than 400 cooperative partners on music contents, including the global
“big four” recorded music groups — Sony Music, Warner Music, EMI
Group and Universal Music. The accumulated legal songs amounts to more than 1.5
million, forming the largest and most authoritative content libraries with
legal copyrights, in which new songs cover more than 98 percent.
By Telecomlead.com Team