National Instruments announced the appointment of Carla Pineyro Sublett as its first chief marketing officer (CMO).
Pineyro Sublett will lead the global marketing efforts to elevate the company’s global brand, enhance customer engagement and identify efficiencies in proactive demand generation for growth.

Most recently, she served as the CMO at Rackspace. Previously, she was in leadership roles in sales and marketing at Dell.

Pineyro Sublett was named to the 2016 Class of Henry Crown Fellows by the Aspen Institute, which recognizes leaders applying professional talents to build a better society. She was also included on Inc. magazine’s 2017 Women to Watch list and Hispanic Businessmagazine’s Top 50 Influential Hispanics in 2014.