OpinionLab extends its mobile customer feedback tools to
make it even easier for consumers to leave comments from their mobile devices,
either by connecting to a brand’s mobile optimized website or by accessing
quick response (QR) codes.
This advanced mobile-feedback capability makes it easier for mobile consumers to share feedback directly with
brands at anytime, from anywhere.
“With mobile devices transforming shopping behavior,
we’re providing greater convenience for consumers to leave direct feedback at
any point of product interaction,” said Rand Nickerson, CEO, OpinionLab
“Our expanded mobile product-specific feedback
offerings provide consumers with multiple opportunities to leave comments and
share their opinions on products while they’re shopping, or from the comfort of
their homes, while using a product. This customer feedback can be transmitted,
analyzed, structured, and passed to relevant stakeholders in a matter of
minutes, enabling consumers to participate in the management of their favorite
brands,” Nickerson added.
Culinary Twist, a
producer of all-natural marinades, sauces, and dips, is already reaping the
benefits from OpinionLab’s mobile
feedback tools. By connecting to their mobilized site that’s accessible via QR
codes on product labels, Culinary Twist’s customers use smart phones as a
direct channel into the company so they can share their opinions about the
flavors or ideas on new recipes.
Culinary Twist customers can also type in the company’s
URL address into the Internet browser on their mobile devices and locate the
OpinionLab [+] feedback symbol that easily allows them to leave comments or
“The concept of QR codes was enticing and compelling
for our consumers, who wanted more information on a specific product or to
collect recipe ideas before leaving the store,” said Lynn Milos, founder
of Culinary Twist.
“However, we are aware that not everyone has the
most advanced mobile devices to access QR codes. By partnering with OpinionLab,
we are able to offer our customers a variety of feedback solutions. We have
received numerous comments from our consumers on ways to make our products or
recipes even better, and we’ve acted on many of those suggestions, helping us
cater to our customers’ needs,” Milos added
By Telecom lead.com Team