Orange leads in sustainable telecoms market in Europe


Orange, through Orange Business
Services, division for enterprise customers, has announced its leadership in
the sustainable telecoms market.


Orange is in the leader position in
the Green Quadrant on Sustainable Telecoms in Europe for the third consecutive
year. This position confirms its strong commitment to sustainable development
both as solutions for customers and as corporate responsibility at the Group
level, according to Verdantix, an analyst firm that provides commercial
analysis of climate change, sustainability and energy issues.


“Orange stands out as one of a
few telecoms operators that have been most successful in creating, marketing
and delivering telecoms solutions which offer sustainability benefits to
business customers,” said David Metcalfe, the Verdantix director who led the
research.


“The telecoms providers in the
leader’s quadrant boast the broadest portfolio of services that target
sustainability growth markets like electricity and gas smart metering. Orange
scores among the top two telecoms providers for sustainable consulting, cloud
computing and solutions enabling telecommuting. Orange is one of the top three
providers for smart meters and M2M solutions,” Metcalfe added.


The Verdantix report, Green Quadrant
Sustainable Telecoms Europe 2011, compares 18 telecoms operators on 50 criteria
and includes insights from interviews with a panel of 15 senior IT and telecoms
buyers with combined revenues of over EUR175 billion.


Orange was recognized for
integrating sustainable business strategies and for leading the European
sustainable telecoms market on fleet telematics. Verdantix also found that,
alongside a few other providers, Orange stands out as a telecoms operator that
has made meaningful and material investments in sustainability proposition
development.


“We are very proud to be a
Leader in the Verdantix Green Quadrant(R) for the third consecutive year,”
said Marc Fossier, executive vice president, chief corporate social responsibility
officer, Orange Group.


“Our CSR policy plays a vital
role in our conquests 2015 strategic plan, launched one year ago. We have a
strong momentum within Orange to reduce our carbon footprint and to implement
an aggressive sustainability policy. For our business customers, we provide a
wide array of solutions that support sustainability including: global
videoconferencing services, telepresence, flexible workplace solutions, and M2M
offers like smart metering and fleet management. On top of that, our broad
portfolio of cloud computing solutions offers customers many sustainable
telecoms options,” Fossier added.


Orange was also featured in
Verdantix’s report titled Carbon Strategy Benchmark: IT Services Sector June
2011. Verdantix reported that Orange has a long history of carbon disclosures
and targets reductions in absolute emissions across the entire group. Orange
has a clear target for renewable electricity generation and its energy use
target is one of the most aggressive in the sector.


By TelecomLead.com Team

[email protected]