Persistent Systems, a provider of outsourced
software product development (OPD) services, announced the launch of PaxPro in
India, a comprehensive suite of Brand Lifecycle Management (BLM) solutions for
CPG, beverages, pharmaceutical and health & beauty industries.

 

PaxPro‘s BLM suite,
is a cloud based offering, that incorporates industry best practices, to enable
organizations bring products to the market faster – with higher quality and
fewer deviations – than they could using only traditional ERP and PLM
solutions.

 

By providing a common platform for the
various stakeholders (internal and external) to collaborate on and by
automating compliance and regulatory requirements into the solution, PaxPro is
able to shrink product introduction timelines and reduce rework associated with
non-compliance, thereby giving product OEM’s an edge over their competition
across the markets they participate in.   

 

We are delighted to launch PaxPro in the
India market,” said Ram Pazhayannur, vice president, Products & Solutions,
Persistent Systems.

 

The Indian consumer market is growing exponentially
and we see tremendous opportunities for a Cloud based BLM solution that PaxPro
offers.  Channel partnerships are key to our success, and we are in the
process of identifying the right set of partners for PaxPro,” Pazhayannur
added.

 

Our vision is to make PaxPro a global
brand,” said Ravi Viswanath, business head, PaxPro.

 

Several marquee companies in the US and
Europe have been using PaxPro for a while now. We recently signed-up Aspen
Holdings, South Africa’s leading pharmaceutical company for PaxPro. With the
launch of PaxPro in India, we plan to expand our offerings further to the APAC
and Middle East regions, two important markets for BLM solutions,” Viswanath
added.

 

By TelecomLead.com Team
[email protected]