Phil Kendall, director Wireless Operator Strategies said
cost is not the only reason to choose small cells since they offer faster
installation for rapid upgrades in throughput.
Estimates vary but small cells will probably increase
throughput by over 200 percent as a HetNet underlay in legacy 3G hot zones or
at the edge of macro cells where data throughput is poor. Throughput
improvements could reduce Cost per Mbps by 30 percent, Strategy Analytics said
in its Wireless Operator Strategies (WOS) service report called Small Cell
Economics – Key to 3G Profitability.
The report covered Ericsson, Qualcomm, Alcatel Lucent and
Nokia Siemens Networks estimates of throughput improvements and cost savings.
Small cells will enhance both operator performance and profitability
if deployed appropriately and the report identifies seven use cases for small
cell deployment. The market opportunity for these will be estimated in a
forthcoming outlook and forecast.