PRTA in pact with Drishti-Soft to address CIM needs of Australian market

Telecom Lead India: Drishti-Soft, a provider of contact
center software and enterprise communications applications, has partnered with
PRTA, an ITES company.

PRTA had been using Drishti’s Ameyo solution for over a

PRTA is a marketing agency with a thriving contact
centre and we were thoroughly impressed with Drishti’s dynamic and
feature-rich solution. Having utilized Drishti’s Ameyo suite to support our
core operations for more than a year, we can confidently stand behind
Ameyo as an industry-leading solution. Ameyo has delivered and redefined
our expectations on contact centre solutions,” said Damon Bromley,

The Australian market is cluttered with legacy contact
centre solutions and PRTA sees this as an opportunity to expand Ameyo’s
influence in Australia. PRTA has been looking for a technology platform to
support various elements of business operations.


Australian businesses require a technology that can
provide process optimization while matching their continuous growth. Legacy
systems are unable to provide the flexibility and cost-efficiency to address
these requirements. With the experience of PRTA, we are in a position to
capitalize on this opportunity and expand our presence throughout the domestic
market,” said Sachin Bhatia, VP-Business Development, Drishti-Soft.

Current solutions cannot deliver the required
value-addition and cost-efficiency required, and hence the need for an IP-based

Drishti-Soft claims that Ameyo brings an innovative
approach and service oriented architecture (SOA) that simplifies communication
processes, increases development & deployment speed, and provides
flexibility while reducing IT costs.

Drishti offers communications solutions that empower
enterprises to manage business processes, interactions, workforce and service
levels on emerging unified communications (IP Telephony, unified messaging, conferencing,
presence management, and application collaboration), SOA (Service Oriented
Architecture), and SaaS (Software as a Service).

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