Qualcomm replaces Texas Instruments as the top smartphone application processor player





Revenue for global smartphone applications processors registered a 108 percent year-over-year growth in Q1 2011, to reach $1.68 billion, according to Strategy Analytics.





Competitive dynamics in the smartphone OEM and OS landscape continue to influence applications processor vendor fortunes and this is clearly reflected in the Q1 2011 rankings.





Qualcomm, Texas Instruments, Samsung, Marvell and NVIDIA featured in top-five revenue share rankings in Q1 2011.





For the first time Texas Instruments lost its unit shipment leadership crown to Qualcomm in Q4 2010, after leading the smartphone applications processor market for several years. This trend continued in Q1 2011,” said Sravan Kundojjala, senior analyst at Strategy Analytics.





Qualcomm strongly leveraged its broad integrated processor portfolio to address multiple price tiers of the smartphone market. Strategy Analytics estimates that Snapdragon processors accounted for 22 percent of Qualcomm’s total smartphone processor shipments in Q1 2011, helping the company to maintain its average selling prices (ASPs),” Kundojjala added.





2011 is proving to be a highly competitive year for applications processor vendors as smartphone OEMs are opening up their supply chains to multiple vendors. In addition, the smartphone market continues to fragment into multiple tiers, favoring those vendors with broad processor portfolios.





Strategy Analytics expects these dynamics to influence applications processor rankings in the next few quarters.





By TelecomLead.com Team
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