Robi Axiata selects Comptel Social Links to automate contextually-relevant interactions

Telecom Lead Asia: Bangladesh mobile service provider Robi Axiata has selected Comptel Social Links to replace its manual marketing campaign management and analytics tools.

Robi Axiata will use Comptel’s technology to automate contextually-relevant interactions and provide a better customer experience and drive business performance improvements.

Pradeep Shiravastava, chief marketing officer – Market Operation, Robi Axiata, said: “With Comptel Social Links, we’re confident that we can achieve an even higher level of customer satisfaction by amplifying our marketing campaigns with truly comprehensive insights into their behaviours, needs and desires. The benefits Comptel Social Links will bring are boundless, and we’re looking forward to seeing the results.”

Comptel Social Links will enable Robi to step up its micro-campaigning significantly. The mobile operator will detect and prevent multi-SIM usage, identify and reduce churn, and predict customers’ future propensity for product upsells.

Comptel’s predictive analytics technology will enable Robi to segment marketing based on customers’ usage, interests, location, and inclination to churn and influence, as well as utilise advanced offer management to upsell products and services.

Robi Axiata, the third-largest mobile operator in Bangladesh, has more than 20 million subscribers.

Robi has been a customer of Comptel’s since 2011 when the CSP selected Comptel Fulfillment to replace its postpaid, prepaid and VAS provisioning systems.

Comptel Social Links, a predictive analytics product that enables CSPs to analyse their customer data and improve their marketing processes, allows operators to determine which individual subscribers to engage and the right message and time to target them.

“With fierce competition at every corner, CSPs must make differentiation a priority in order to stay relevant. One of the key ways to accomplish this is through contextually-relevant, and even better automated, customer interactions,” said Timo Koistinen, senior vice president, Asia Pacific, Comptel.

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