Roshan attributed its rapid customer
growth in Afghanistan to its focus on innovation and meeting the individual
needs and aspirations of its diverse customer base through market and regional
segmentation, an unmatched range of voice and data products and services, and
superior network quality.
Roshan’s cutting-edge nationwide network now reaches over
230 cities and towns across all 34 provinces in Afghanistan, covering over 60
percent of the population.
Reaching this milestone demonstrates how far we have
come towards reaching our goal of connecting people and bringing Afghanistan
into the 21st century. In 2003, when we started operations, less than 100,000
people had access to a phone. Afghanistan was truly landlocked. Since then,
Roshan has been proud to play a leading role in using mobile phone technology
as a critical tool in driving socio-economic development of the country,” said
Karim Khoja, chief executive officer, Roshan.
Roshan’s customer base has increased by more than 30
percent in the last year, with the addition of more than one million active
customers since October 2010. Afghanistan remains among the fastest growing
mobile phone markets in the world, with some 15 million total customers,
representing a mobile penetration rate of 35percent.
Our vision is to ensure that within the next five years,
every Afghan has access to a mobile phone and to serve as a catalyst for
change, supporting Afghans as we build a brighter tomorrow for the country,”
Khoja added.
By Telecomlead.com Team
[email protected]
