Ruckus Wireless to introduce cost effective Wi-Fi products for Indian market

Ruckus Wireless, a provider of Wi-Fi equipment solutions,
is planning to introduce cost effective Wi-Fi products aimed at enterprises in

The price of new products will be at least 10-20 percent
less than the current range. Though these Wi-Fi products will be available
globally, its main target market will be India.

We are in the process of launching new cost effective
products in India. India is a price sensitive market. Cost for these new
products will be 10-20 percent less than the current range,” said Chris Yip,
director, APAC Marketing, Ruckus Wireless.

Ruckus Wireless is
also planning to increase its manpower by 50 percent in 12-18 months.
Currently, it has 12 people in its sales division.

The availability of 3G services and forthcoming launch of
4G services will help Ruckus Wireless in adding more business.

According to Gartner’s Q2 2011 market report, Ruckus was
the fastest growing player among the top 5 Wi-Fi suppliers worldwide growing
82.4 percent from Q2 2010 to Q2 2011.

The company is expanding its clients in sectors such as
education, hospital, healthcare and manufacturing. Ruckus ZoneFlex smart Wi-Fi
systems have been deployed by major enterprises and service providers
throughout India such as Mumbai Chhatrapati Shivaji International Airport,
Seven Hills Hospital, Lovely Professional University, NIIT University, Thapar
University, Tikona Digital Networks, Leonia Resorts, JW Marriott Bangalore and
many more.

As the growth of Wi-Fi-enabled mobile devices continues
at an unprecedented rate, the demand for wireless capacity and speed is driving
organizations to offer more reliable, high-speed wireless services within dense
user environments,” Yip added.

Indian operators are yet to start using Wi-Fi to boost
their 3G coverage. Ruckus is expecting to tie up with 3G and 4G operators to
increase its Wi-Fi business.

Recently, Ruckus Wireless unveiled new products and
technology to address critical scalability and reliability issues faced by

The company introduced its newest high capacity
ZoneDirector 5000 Wi-Fi controller and a collection of advanced features in a
new version of its ZoneFlex Smart/OS software. The new ZoneDirector 5000 Wi-Fi
controller delivers reliable and secure high-speed wireless access for up to 20,000
clients distributed across multiple locations.

Ruckus has over 150 authorized channel partners in India,
and established strategic partnership with four distributors including iValue
InfoSolutions, Telexcell, VNPL and Zen Exim.

By Danish Khan
[email protected]