Scala to power digital signage network at IGI airport in New Delhi


Scala India announced that Scala software was selected to
drive the first ever Digital Signage Airport Advertising network in Terminal 3
at the Indira Gandhi International Airport, New Delhi.

 

A leading OOH media agency has obtained the advertising
rights for Indira Gandhi International Airport, where they now can offer both
static and digital advertising to their customers. For the digital advertising
possibilities they have chosen Scala to deliver
the software solution for their network.


The OOH network at Indira Gandhi International Airport –
Delhi consists of:


180 individual 65 inch screens in portrait mode, spread
over various locations around the airport including travelators, departure gates
and security hold areas of both international and domestic piers. A 48 screen
giant video wall about 10m x 2m in total dimension at the domestic departures
section.


We feel privileged that Scala has been selected again to
enable digital signage in its new and huge advertising platform at the Indira
Gandhi International Airport” said Oscar Elizaga, vice president, EMEA,
Latin-America and India for Scala.


The visual feast at Delhi Airport will not only
overwhelm the travelers and visitors of the airport, it will also offer
advertisers a unique opportunity to target an enormous audience,” Elizaga
added.


The new network is the second platform in Terminal 3 of
Indira Gandhi International Airport Delhi that is driven by Scala. Since July
2010, a 245 Player network is already running in the same location. All content
on that network is also driven and managed by Scala.


That network ranges from providing Live TV channels,
General airport announcements and Live weather updates on screens at boarding
gates, check in counters, information counters, customer lounges at gates and
restaurants.


This is the second airport network that we have
implemented and manage content on an ongoing basis” said Mohamed Rafeeq, CEO
Scala India.


T3 with the introduction of the advertising network has
further opened new and immensely profitable avenues for network operators. T3
is already proving to be a model that is fast changing the OOH landscape and we
expect to be actively involved in many more such networks,” Rafeeq added.

 

In addition the network also acts as the redundancy
source for Flight Information when the primary FIDs system is down. Since Scala
will drive both networks, Scala India will be managing Terminal 3 at Indira
Gandhi International Airport completely, on the content aspect of the networks.


By Telecomlead.com Team
[email protected]