Social game developer Happy Elements raises $30 million

Global social gaming developer Happy Elements
announced that it has raised $30 million in a
Series B funding round. 

by Legend Capital with participation from existing investor DCM, the new
funding will be used to expand in global markets and to make an entry into the
mobile entertainment market with the launch of several new smartphone games in

capital will also be used to recruit diverse talent from across the globe and
to strengthen its leadership position as the social game developer with the
strongest overall presence in Asia‘s principal

Capital pays close attention to social platforms and SNS applications. Happy
Elements is a top 10 social game developer. The company is rich in experience
with product research and development, operations, and international
publishing. We believe that Happy Elements will continue to provide high
quality social game services,” said Erhai Liu, managing director of Legend

launching its first game in 2009, Happy Elements has
consistently been ranked as one of the top 10 game developers on Facebook and
as one of the top Asian social gaming developers on Facebook. It maintains a
leading position on social networking services (SNS) in Japan, China and South Korea.

the two years since its founding, Happy Elements has grown from an eight person
team to a staff of 300. By the end of 2012, Happy Elements is planning to
launch over eight new games.

Happy Elements, we really know how users socialize and how games operate and
spread. With this new investment, we will continue to recruit diverse talent
from across the globe and we will continue to attract top-class producers and
managers. As we move forward, we will continue to focus on providing innovative
games with the most compelling gaming experience,” said Haining Wang, CEO of Happy Elements.

By Team
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