Softbank Mobile ties up with HP to create online content store

Telecom Lead Asia: Softbank Mobile has tied up with HP to
use its online storefront solution to create an online content store called The
Softbank Bookstore.


Leveraging HP online solution, Softbank Mobile’s more
than 29 million customers in Japan can now shop, download and manage wireless
services and entertainment content.


Softbank Mobile created content stores to help win
and retain customer loyalty in a fast-changing mobile internet market.


Launched in December 2010, The Softbank Bookstore is
popular with customers, offering them more than 372,000 files.


The company has expanded this variety of choices by
supplementing its own offerings with those from other major third-party content
providers. It further enhances customer flexibility by supporting multiple
handsets and wireless devices.


Hironobu Tamba, division head, Product and Service
Division, Softbank Mobile, said HP understood its business, provided a complete
solution that cut time-to-market in half, and helped the mobile operator with
final implementation.


The HP SDP Storefront Portal, based on HP SDP, is an
integrated solution with an extensible framework that can help CSPs link SDPs
to the app store business model. The solution includes a customer-facing app
store and a developer portal, and has been deployed by CSPs worldwide.


David Sliter, vice president and general manager,
Communications, Media and Entertainment Solutions, Enterprise Services, HP,
said the new HP SDP Storefront Portal also is enabling it to transform its
business models with new revenue streams.


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