Srinivas Varadarajan joins Polaris Wireless from Nokia

Telecom Lead India: Polaris Wireless, a software-based
wireless location solutions provider, announced that Srinivas Varadarajan has
joined the company as vice president of sales and business development for
Asia. He joined Polaris Wireless from Nokia Siemens.

Varadarajan will be based in the Polaris Wireless in
Bangalore and will lead the company’s efforts to expand its strategic
partnerships and client base in the region.


“Polaris Wireless’ strategy of expanding business in
Asia requires an experienced leader who understands the market. With his
successful track record of promoting location services in Asia, Srinivas is
uniquely positioned to achieve our goals in the region” said Manlio Allegra,
Polaris Wireless chief executive officer.


At Nokia Siemens, Varadarajan was the global head of the
LBS business unit at Nokia Siemens Networks, where he was responsible for
establishing relationships with telecom operators in Asia.


He previously was director of business development for
the applications practice in the global services business unit at Motorola. His
efforts there were instrumental in expanding the consumer LBS business in Japan
and China.

India is a key market in the region for Polaris Wireless
due to its impressive growth.

Ovum predicts that location-based services in India will
grow significantly, bolstered by 80 percent annual growth in 3G connections
over the next five years, and interest from high-value early adopters, such as
working professionals and the burgeoning youth sector, which is expected to
grow to about 150 million subscribers in 2012.

Recently, Polaris Wireless extended its reach in the
country by partnering with key players like CanvasM. Polaris Wireless also
recently expanded its India Centre of Excellence development and operations
organization, which was established in 2005 in Bangalore.

The company is currently conducting field trials with a
major Indian wireless 2G and 3G network operator to prove compliance with
India’s Department Of Telecom (DoT) May 2011 mandate for location

“High accuracy location solutions are increasingly
being considered by Asian governments and telecom operators for purposes
ranging from consumer services to public safety applications. With my
longstanding experience, I look forward to greatly expanding Polaris Wireless’
business in the region,” said Varadarajan.


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